Maccabee, an Israeli beer, isn’t exactly known for being, well, flavorful. To that end, the company that brews it decided that the way to sell more beers was not to re-formulate the taste. No, that would be too simple.
Instead, they decided to hire the Old Spice Guy (aka former NFL player Isaiah Mustafa) to question what exactly it means to “taste,” with sweeping images of families, souffles, and was there an eagle in there? I’m not sure.
It really is 1/3 marketing genius, and 2/3 Chewbacca Defense.
What happens when you push a button for technological help in Japan?
Let’s put it this way—Japan has no concept of “never mind the man behind the curtain.”
Click To Embiggen
What with the third recession to hit Britain in three years and another one just around the bend, the world clearly needs this. No, it’s not some freakish monster built by a hermit in the desert as a special gift to a Bond villain. It is an actual vehicle actually built by Mercedes and their actual engineers, and custom made just for you. And by “you,” I mean You, The Emirati Oil Sheikh.
Of course it’s got an engine to move it through the air (it is in the air in that picture, is it not?), and that engine comes straight out of the G63 AMG.
For those not in the know, the G63 AMG is that car you see in all the rap videos.
It’s got a twin-turbocharged 5.5 liter V8 with 536 horsepower. Which should be enough, as it weighs 8,300 pounds, or the same as a house. Even still, it goes from zero to 60 MPH in six seconds, which is faster than most family sedans.
And if you’re asking about the price, you clearly can’t afford it. But since you’re asking, it should start at around $400,000. Watch the video below to see the real insanity.
Read more at Motoramic.
KRTV, a local television station based in Great Falls, Montana, became the victim of an apparent hack yesterday. The Emergency Alert System played, and warned of the dead “rising from their graves” and thoughtfully told viewers not to approach them, which is always Important Consumer Advice.
This four and a half minute reel of color test footage from 1922 was originally made by Kodak to test out their new Kodachrome film. Perhaps one of the earliest examples of moving color film, it has been preserved and digitized by Kodak’s own labs. The flickering is caused by the variable speed of the hand-cranked cameras at the time and variations in the density of the film used. The music is also hauntingly beautiful.
Something about color film really makes people come to life and seem somehow more real. It may be an incredibly inane thing to say, but the past really wasn’t all in black and white.
Kodak’s 1000 Words blog via Slate.
Just kidding. While this may look like preparations for the coming invasion of radioactive lizards, this is actually a part of the annual Setsubun festivities. Marking the beginning of Spring in Japan, people tend to throw roasted soybeans at others dressed as demons, while chanting “鬼は外! 福は内!” Or, if you can’t read Japanese, because who can’t do that, “Demons out! Luck in!”
The beans are thought to symbolically purify the home by driving away the evil spirits that bring misfortune and bad health with them. Then, as part of bringing luck in, it is customary to eat roasted soybeans, one for each year of one’s life, and in some areas, one for each year of one’s life plus one more for bringing good luck for the year to come.
Gosh this looks like so much fun.
Volkswagen is gearing up to show this ad during the Super Bowl, which shows a white guy doing his best Jamaican accent cheering up his office. Because he drives a VW, obviously. This has gotten some blowback from The Whites, as Jalopnik points out, because only black people can be Jamaican: