Maccabee, an Israeli beer, isn’t exactly known for being, well, flavorful. To that end, the company that brews it decided that the way to sell more beers was not to re-formulate the taste. No, that would be too simple.
Instead, they decided to hire the Old Spice Guy (aka former NFL player Isaiah Mustafa) to question what exactly it means to “taste,” with sweeping images of families, souffles, and was there an eagle in there? I’m not sure.
It really is 1/3 marketing genius, and 2/3 Chewbacca Defense.
Good for listening on this particular Friday.
In perhaps the most unsettling Iron Dome video yet, the system here in Beersheva moves to intercept Grad rockets from Gaza. As we’ve said before, the Iron Dome system essentially acts like a linebacker in football- always looking to intercept the throws coming from the other team.
The music makes for a surreal backdrop. The action starts about 50 seconds in.
While the PR War continues on Twitter, the war continues tonight on the ground in Israel and the Gaza Strip. Israel has an ace up its sleeve though- Iron Dome. The Iron Dome system essentially acts like a linebacker in football- always looking to intercept the throws coming from the other team. As Hamas launches rockets into Israel, the Iron Dome system tracks the incoming missiles on radar and then launches its own missiles to intercept.
To see the system in action is both awe-inspiring and terrifying.
So it appears the potshots Hamas was taking at Israel all week with rockets has finally launched into another war, this one entitled “Pillar of Cloud.” And after Hamas took enough potshots, Israel decided to retaliate how it always does- with disproportional response. Above is the video taken from an Israeli drone earlier this morning when Hamas military chief Ahmed Jabari was killed by a surgical missile strike.
And how does the official Israeli Defense Force (IDF) spokestweeter feel about all this?
It seems some countries just can’t stop having mysterious explosions in the middle of the night. From the Christian Science Monitor:
The Sudanese government is blaming Israel for an explosion at a munitions plant in Khartoum early yesterday morning that Israeli media say was owned by Iran’s Revolutionary Guard and made arms for Hamas.
The Sudanese minister said that their accusation against the Jewish state did not come out of thin air but was based on evidences and accounts of eye witnesses confirming that four planes that entered the country from the east had destroyed factory using high technology that jammed radars at Khartoum airport.
This actually sounds like a hallmark of Israeli security- extreme precision, with extreme discretion. In 2009 two arms convoys travelling through Sudan also mysteriously exploded — which would require not only aerial surveillance but also human intelligence on the ground to accomplish. This sort of thing also sounds extremely similar to the Israeli airstrike deep in Syria in 2007.
Read more at the Christian Science Monitor