As the NHL lockout continues, the poor millions in Canada continue to suffer through the long, harsh winter. And can you guess the poorest of them all? The Mounties? Halifax? Vladimir Poutine?
It’s Molson Coors, of course, the enormous beer company. Molson Coors CEO Peter Swinburn said that the company is losing money hand over fist to the ongoing hockey labor dispute, as Canadians just plain don’t get at wasted as they used to without all the ice-skating-skull-bashing going on.
And, just like the freed slaves of America (which is clearly a useful metaphor here), Mr. Swinburn is demanding reparations:
“There will be some redress for us as a result of this. I can’t quantify that and I don’t know because I don’t know the scale of how long the lockout is going to last.”
Yes, MolsonCoors needs damages paid for its massive losses this year.
Those massive losses include a 17.2% increase in profit and an increase in revenue of nearly $300 million dollars over last year. Will nobody think of the beer companies?